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Lori Randall—Principal
Lael Carlson—Assistant Account Executive
Natalie Bing—PR Coordinator
26brix Restaurant in Walla Walla
Ongoing
Effectively promote 26brix to local, regional and national media.
Develop 26brix as a “don’t-miss” destination in WallaWalla to travelers.
Continue to define and develop Chef Mike Davis’ individual persona as an emerging talent in the food world.
To promote Chef Mike Davis’ relationship with local farmers and commitment to local artisan produce.
Disseminate press release, “’Cow-Bernet’ Burger Debuts at 26 brix,” to targeted local and national food media.
Follow up with samples of beef to local and national food media.
Sparked national interest from magazines and newspapers nationwide
Mentioned on over 50 television stations nationwide
Featured on the cover of Chef Magazine and Restaurant Hospitality magazine
Media coverage, print:
- Gismondi on Wine.com: Cow-Bernet Burgers debut at 26brix (05/22/2005)
- Epicurious.com: Boeuf au Vin? (05/25/2005)
- Seattle Weekly: Food Files (06/01/2005)
- Seattle Weekly Online: Food Files (06/01/2005)
- Seattle Weekly Online: Food Files (06/08/2005)
- USA Today: Beef and wine: You herd it here (06/09/2005)
- TravelLady Magazine: Wine Cows (July 2005)
- The New York Times: The Tastes of Walla Walla, Secret No More (07/20/2005)
- The New York Times Online: The Tastes of Walla Walla, Secret No More (07/20/2005)
- Nation’s Restaurant News Online: Mike Davis finds inspiration in Walla Walla wine country (07/25/2005)
- Nation’s Restaurant News: Seeking to sustain farmers and the local economy (07/11/2005)
- King County Journal: Heard through the grape vine (08/03/2005)
- Restaurants and Institutions Magazine Online: Beefed-up Menus (08/15/2005)
- Chef Magazine: Wine Cows (August 2005)
- Sustainable Industries Online: ‘Cow-bernet’ burgers? (09/02/2005)
- Nightclub and Bar Magazine: “Vino Rojo, Vino Carne” (August 2005)
- Chef Magazine: “Cow-Bernet Burger” (October 2005)
- National Culinary Review: How do you want that cow-bernet burger? (September 2005)
Media coverage, television:
- 05/20/2005, 5 & 10 p.m. KEPR-TV
- 05/20/2005, 5 p.m. KEVW-TV 42
- 05/25/2005, 5 a.m. WCIA-TV Morning Show at 5 CBS Affiliate in Champaign, IL
- 05/25/2005, 5 a.m. WOWK-TV 13 News at 5 CBS Affiliate in Charleston, WV
- 05/25/2005, 5 a.m. WDAF-TV FOX 4 News at 5 FOX Affiliate in Kansas City, MO
- 05/25/2005, 5 a.m. WITI-TV FOX Wake-UP News at 5 FOX Affiliate in Milwaukee, WI
- 05/25/2005, 5 a.m. WGME-TV News 13 Daybreak CBS Affiliate in Portland, ME
- 05/25/2005, 5 a.m. KREM-TV 2 News First Edition CBS Affiliate in Spokane, WA
- 05/25/2005, 5:30 a.m. KCTV-TV More in the Morning CBS Affiliate in Kansas City, MO
- 05/25/2005, 5:30 a.m. WTVQ-TV Action News ABC Affiliate in Lexington, KY
- 05/25/2005, 6 a.m. KBCI-TV Local News Daybreak CBS Affiliate in Boise, ID
- 05/25/2005, 6 a.m. WOWK-TV 13 News at 6 CBS Affiliate in Charleston, WV
- 05/25/2005, 6 a.m. WINK-TV News This Morning CBS Affiliate in Ft. Myers, FL
- 05/25/2005, 6 a.m. WSPA-TV Newschannel 7 Daybreak at 6 CBS Affiliate in Greenville, SC
- 05/25/2005, 6 a.m. KCTV-TV More in the Morning CBS Affiliate in Kansas City, MO
- 05/25/2005, 6 a.m. WCCO-TV News at 6 a.m. CBS Affiliate in Minneapolis, MN
- 05/25/2005, 6 a.m. WKMG-TV Local 6: First News CBS Affiliate in Orlando, FL
- 05/25/2005, 6 a.m. WGME-TV News 13 Daybreak CBS Affiliate in Portland, ME
- 05/25/2005, 6 a.m. KUTV-TV 2 News This Morning CBS Affiliate in Salt Lake City, UT
- 05/25/2005, 6 a.m. KREM-TV 2 News First Edition CBS Affiliate in Spokane, WA
- 05/25/2005, 6 a.m. WPEC-TV News 12 Daybreak CBS Affiliate in West Palm Beach, FL
- 05/25/2005, 7 a.m. KUTV-TV 2 News This Morning CBS Affiliate in Salt Lake City, UT
- 05/25/2005, 8 a.m. KCBS Radio News CBS Affiliate in San Francisco, CA
- 05/25/2005, 11 a.m. KABC-TV Eyewitness News at 11 ABC Affiliate in Los Angeles, CA
- 05/25/2005, 11 a.m. KSTP-TV Eyewitness News Midday ABC Affiliate in Minneapolis, MN
- 05/25/2005, 12 p.m. WXYZ-TV Action News Midday ABC Affiliate in Detroit, MI
- 05/25/2005, 12 p.m. KOAM-TV News at Noon CBS Affiliate in Joplin, MO
- 05/25/2005, 12 p.m. WTAE-TV Action 4 News at Noon ABC Affiliate in Pittsburg, PA
- 05/25/2005, 12 p.m. WROC-TV News 8 at Noon CBS Affiliate in Rochester, NY
- 05/25/2005, 12 p.m. WTHI-TV Action 10 News Midday CBS Affiliate in Terre Haute, IN
- 05/25/2005, 12 p.m. KDKA-TV News at Four CBS Affiliate in Pittsburg, PA
- 05/25/2005, 4 p.m. KCBS-TV 2 News at 4 CBS Affiliate in Los Angeles, CA
- 05/25/2005, 6 p.m. KREM-TV 2 News at 6 CBS Affiliate in Spokane, WA
- 05/25/2005, 6:30 p.m.KXLY-TV News 4 at 6:30 ABC Affiliate in Spokane, WA
- 05/25/2005, 7:30 p.m.CBS-TV Canada Now CBS Affiliate in Canada
- 05/25/2005, 10 p.m. KBCI-TV Local News at Ten CBS Affiliate in Boise, ID
- 05/25/2005, 10 p.m. KCTV-TV News at 10 CBS Affiliate in Kansas City, MO
- 05/25/2005, 10 p.m. KPAX-TV News at 10 CBS Affiliate in Missoula, MT
- 05/25/2005, 10 p.m. KBCI-TV Local News at Ten CBS Affiliate in Boise, ID
- 05/25/2005, 11 p.m. WUSA-TV 9 News at 11 CBS Affiliate in Washington DC
- 05/25/2005, 11 p.m. KGPE-TV On Your Side at Eleven CBS Affiliate in Fresno, CA
- 05/25/2005, 11 p.m. KGTV-TV 10 News Nightcast ABC Affiliate in San Diego, CA
- 05/25/2005, 11 p.m. KREM-TV 2 News at 11 CBS Affiliate in Spokane, WA
- 05/25/2005, 11 p.m. KXYL-TV News 4 at 11 ABC Affiliate in Spokane, WA
Media coverage, radio:
- KOMO-AM: Interview with Chef Mike about Wine Cows (05/20/2005, 2:45 p.m.)
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