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Case Studies / MJR Development



 

 

 

 

 

 


  

Product: Public Relations

 

Public Relations Preparedness Leads to “Yes” Vote From

Woodinville City Council

Woodinville Village

PR Team:




Campaign:

Time Frame:

Needs:



Strategy:



Tactics:












Results:

 

 

 

  

Lori Randall—Principal

Teri Citterman—Account Director

Lael Carlson—PR Coordinator

Rachael Ellison-Taylor—Copy Writer

To influence public opinion in order to allow mixed-use Woodinville Village that includes residents, restaurants, wine and other retail

1 Year

Amend zoning code to allow for residential use.

Create goodwill among Woodinville politicians, businesses, community and surrounding landowners.



Generate media coverage in advance of a City Council vote to amend a prior zoning law for mixed-use development within the Woodinville tourist district.


Research, identify and develop relationships with key influencers and city officials 

Create grassroots effort to garner support from business, community and surrounding landowners

Develop outreach program for Woodinville residents

Develop media relations campaign to influence September city vote

Build crisis plan and anticipate and address upcoming obstacles

Time media coverage to slowly build and ultimately culminate coverage with event




 

 

Wrote and pitched the announcement of the master plan to build a wine-themed mixed-use village, which was approved on December 13, 2004

TV coverage on major local news stations, including KIRO, KOMO and KCPQ

Headlines include:

    • “More Wine to Pour in Woodinville,” Seattle Times (08/06/2004)
    • “Developer seeks mixed-use village in area of wineries,” Seattle Times (08/14/2004)
    • “Woodinville plans wine-themed village,” King County Journal (08/17/2004)
    • “18-acre project is vintage Woodinville,” Daily Journal of Commerce (08/19/2004)
    • “Wine group tries blending a winning concoction,” Puget Sound Business Journal (08/20/2004)
    • “Developer proposes condos and wineries for Woodinville,” Seattle Times (09/16/2004)
    • “New Development for Woodinville’s tourist district on the drawing board,” Northwest News (09/16/2004)
    • Wine Enthusiast
    • Nightly News at 5:00 p.m. & 11:00 p.m. on KIRO-TV (08/17/2004)
    • Morning News at 6:00 a.m. on KOMO-TV (08/17/2005)
    • Morning News at 5:00 a.m. on KIRO-TV (08/18/2005)
    • Nightly News at 10:30 p.m. on KCPQ-TV (03/18/2005)

 

© 2007 Randall Public Relations, Inc. - All Rights Reserved