Lori Randall—Account Director
Lael Carlson—PR Coordinator
Drive awareness of DiStefano Winery
1-year minimum; PR became an ongoing part of the
winery’s annual plan
Overcome industry opinion that wines had been inconsistent between vintages
Increase tasting room sales where largest profit margins are made
Regain focus and confidence of local distributors
Communicate and demonstrate that DiStefano wines were of premium quality
Create consumer demand
Work through associations and organizations to make a greater impact on the consumer in less time
Create new messaging incorporating key elements
Contact all local wine associations and determine how DiStefano Winery can become involved
Contact all local wine groups and schedule an event at the winery
Invite distributor and sales teams to the winery for an elaborate tasting and dinner w/ the winemaker/owner
Invite the Washington Wine Commission to the winery for an elaborate tasting and dinner w/ the winemaker/owner
Create a calendar of compelling and interesting events to be held at the winery
Send samples of Sauvignon Blanc to wine writers with a clever “Best Buy” tag
Contact local high-profile auctions and partner up with other “prestigious” Washington wineries for Premier Live Auction items
Tasting room sales increased 100% in less than one year
Profits increased dramatically from heightened tasting room sales
DiStefano’s Sauvignon Blanc was selected as “One of the Worlds Greatest Wines under $20” by Paul Pacult in Delta Sky Magazine, 2002
increased on premise placements
Sauvignon Blanc, which had been backed up one vintage, sold out
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